Use case · Digital PR

Trust is built where others write about you.

Google and AI answers don’t take your word for it. They go by what the media report about you. In Claire you choose from 2,000+ outlets and six formats, see the price range up front and request a placement without obligation. Our team takes care of the copy and the placement.

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Owner of a specialist business sitting at a table in his workshop
Claire is finding matching outlets …

Find outlets

2,000+ outlets · 6 formats

Sponsored articleInterviewProduct reviewGuest articlePress release

Business magazine

DE · Business

€2,000–5,000

HR trade portal

DACH · HR

€2,000–5,000

Founder blog

DE · Startups

€2,000–5,000
Pick a format

Companies whose blogs grow with Claire

TrustypostPlanimolREA CardTomorrow UniversityKUGUPaforySybilionNubibase

Sounds familiar?

If one of these sounds familiar, this is for you.

01

Only you say you’re good.

Your website praises your offer. Independent voices that confirm it are missing.

02

Competitors get cited.

AI answers and comparisons feature the brands that got coverage. Not necessarily the better ones.

03

PR used to mean a retainer.

Hire an agency, pay every month, hope for results. You never knew up front what a placement would cost.

Picture this

Monday, 9 am. Someone else is writing about you.

You picked two outlets and had one call. Our team did the rest, and Claire shows you what the coverage does in AI answers.

Owner with a tablet in her business, the team working behind a glass wall
Good morning!Mon, 9:00

Done since Friday:

  • Interview published in a business magazine
  • ChatGPT names you for 2 new questions
  • Product review: date confirmed
  • 2 more outlets fit your brand

How Claire does it

You set the direction. Claire does the work.

Claire works like a good editorial team: topics on the wall, sources on the desk, corrections in the margin. And she keeps going after you log off.

A stack of magazines and specimen copies with colored index cards
Filtering matching outlets …
Sponsored interview · 200+ outlets€2,000–5,000
Sponsored article · 500+ outletsfrom €1,500
Guest article · 100+ outletsfrom €1,900

Results

Customers with this exact goal. And what came of it.

Sunday NaturalManaged ClaireE-commerce · Supplements

The goal: be visible in AI search and own the field in terms of content.

The brand is now used as a source in AI answers across the supplements space.

BUNTERTLFOCUSFIT FOR FUNFORBESFÜR SIE
articles in trade media
0+
traffic from AI search
+0%

What you need

Included from Starter. €199 a month.

Free trial, no credit card. Cancel monthly, no setup fee. You pay for placements individually, from €1,500 depending on format and outlet.

Compare all plans

Starter

cancel monthly

€199/ month

  • Media catalog with a price range per format
  • Request without obligation, plus a short call
  • Copy and placement by our team
  • Effect in AI answers tracked (in full from Growth)

Questions

Good to know.

What is digital PR?

Getting your brand covered in online media: interviews, reviews, guest articles and sponsored formats. Beyond reach, the coverage works as evidence for Google and for AI answers, which rely on what independent outlets write.

Which countries are the outlets in?

Mostly Germany, Austria and Switzerland, plus a few international titles. That makes the catalog a strong fit if you sell into German-speaking markets or are expanding there. The backlink catalog also covers domains in other countries, including the US.

What does a placement cost?

From about €1,500, depending on format and outlet. You see the price range in Claire before you send a request, and the request itself is without obligation.

Is it labeled as advertising?

Sponsored articles and other paid formats appear with a label, depending on the outlet. Guest articles run as editorial content without an ad label, so the editors decide on the topic there.

Does it help with Google too?

Yes. Coverage in recognized media strengthens what Google sums up as E-E-A-T: experience, expertise, authoritativeness and trust.

Can I book backlinks too?

Yes. Besides the media formats there is a catalog of about 900 backlink domains. We discuss prices for those in a call.

More use cases

One tool, several goals.

Try it on your own website. Set up in 15 minutes.

Enter your website, connect your blog, read the first draft. Claire takes care of the rest.

No credit cardSet up in 15 minutesCancel monthly