Use case · Lead generation

Your blog has readers. Now it gets leads.

Traffic alone doesn’t pay the bills. Claire writes about the questions people ask right before they buy, places relevant pointers to your offer inside the text and turns your best material into downloads readers swap their email for.

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Managing director working on a laptop in a bright office with shelves
Claire built in a download …

Article · yourcompany.com/blog

Remote work time tracking: What employers need to know now

Checklist: Rolling out time tracking by the book

PDF · 6 pages

Readers are reading …

14leads in October

Companies whose blogs grow with Claire

TrustypostPlanimolREA CardTomorrow UniversityKUGUPaforySybilionNubibase

Sounds familiar?

If one of these sounds familiar, this is for you.

01

Visitors, but no contacts.

The blog brings clicks, but your sales team doesn’t know a single reader.

02

Written for the curious.

Many articles attract people who are just browsing. The questions right before a purchase stay unanswered.

03

Your best material sits in a folder.

Checklists, guides and studies live on the sales drive instead of collecting contacts on your website.

Picture this

Monday, 9 am. Readers have turned into meetings.

The contacts come from articles Claire wrote, through downloads she built in. Your team talks to people who already know what they’re looking for.

Consultant showing a couple material samples in a showroom
Good morning!Mon, 9:00

Done since Friday:

  • 3 new contacts from the checklist
  • “Book a demo” banner clicked 34 times
  • Pricing comparison brings the most readers
  • Leads exported for your CRM

How Claire does it

You set the direction. Claire does the work.

Claire works like a good editorial team: topics on the wall, sources on the desk, corrections in the margin. And she keeps going after you log off.

Topic cards on a wall, connected into clusters
Sorting topics by buying stage …
Time tracking software: pricing comparedDecision
Time tracking app or spreadsheet?Comparison
What is time tracking?Awareness

Results

Customers with this exact goal. And what came of it.

SpradManaged ClaireSaaS · Employee referrals

The whole website was to be optimised for AI search — not just the blog.

Two new content formats that still bring visitors every day and feed leads into sales.

decision-makers / month
0
revenue from leads
€350,000

What you need

Included from Starter. €199 a month.

Free trial, no credit card. Cancel monthly, no setup fee. Topics with buying intent from the full SEO strategy come with Growth (€299).

Compare all plans

Starter

cancel monthly

€199/ month

  • Up to 30 articles a month
  • Banners and calls to action in the articles
  • Lead magnets behind an email form
  • Leads with their source, ready to export

Questions

Good to know.

How does content marketing generate leads?

Articles answer the questions people ask before they buy. A relevant pointer in the text or a download behind an email form turns some of those readers into contacts. Claire handles all three: the topics, the pointers and the lead magnets.

Which lead magnets can Claire set up?

Downloads like checklists, guides or white papers. You upload your PDF, Claire places the matching pointer in the articles, and readers get the file after entering their email.

Where do the leads go?

You see every contact in Claire, together with the article it came from, and you can export the list, for example for your CRM.

Won’t the banners feel like ads?

Claire picks the pointer to match the topic of the article and places it where it helps the reader. Which banners exist and how they look is up to you.

More use cases

One tool, several goals.

Try it on your own website. Set up in 15 minutes.

Enter your website, connect your blog, read the first draft. Claire takes care of the rest.

No credit cardSet up in 15 minutesCancel monthly